When being compared to other chocolate brands such as Snickers and Hershey's, the spherical Ferrero Rocher chocolate seems strike to the audience as the kind of sweets enjoyed by the upper wealthy class-- hence the commercial of the ambassador party above, holding a silver tray piled with golden spherical delights in a shape of a pyramid. In Egypt, the peak of the pyramid represents their people's belief of reaching closer to god....
Even though this newest Ferrero Rocher commercial have no relation to Egypt whatsoever, it certainly holds relationship with the idea of a ''pyramid'', and of course, the gods and that the chocolate is enjoyed by the divine only-- then be discovered by man. Both commercials advertise the appeal to be surrounded by luxury and opulence, with soothing melody in the background, and people gathering together and socialize. And when we think of the words luxury and socialize together, it often leads us to think of being rich and having immense wealth.
But not only do the commercial appeals to the luxury surrounding this sweet treat, the package itself-- individually wrapped in gold and neatly placed next to each other in a clear box... And there the boxes comes in different shapes, too. Should one want to give it as a Christmas gift:
And you can even hang the bell-shaped ones on the Christmas tree.
There is even a heart-shaped container made just for Valentines Day to share with your boyfriend/ or girlfriend. But if that is not enough, and you just think flowers are too simple and they wilt less than two weeks, then how about an arrangement of Ferrero Rocher bouquet?
The ways of packaging these spherical chocolates is classic and upscale, yet the price is never over the top. It makes great gifts on just about any occasion. And unlike various of other chocolate such as the Snicker and the Three Musketeers bars-- those are mostly grab and on-the-go products, or even more so like an energy boost to get the day going. Ferrero Rocher brings people together, whether it is family or someone you love.Ferrero Rocher for Easter:
Ferrero Rocher chocolates appeal to a wide range of consumers because beneath every gold wrapper lies a chocolate that intends to deliver an epicurean way of life. With a thin-crisp outer layer of chocolate sprinkled with hazelnut and a wafer-encased chocolate ball with a whole hazelnut in it, one could actually imagine how such a genius Pietro Ferrero is! I believe he had captured the finest parts of the human essence into pieces of sweet confections - he had made chocolate lovers having to work through layers of "nutty-grittiness" to enjoy the smooth and silky success, and just when you think you have it all and that is the end of it, you bite the nut (bullet)! Consequently, once the rather short-lived, but wonderful life has ended, you can simply start another by unwrapping a second...
ReplyDeleteLooking at the golden wraps of the Ferrero Rocher, I too relate the chocolate with luxurious high class. And, obviously, the commercials appeal to the need for prominence. The ambassador party commercial that portrays the chocolate decorating the party offers the image of high-class society enjoying the chocolate. This presents the feeling of prominence because the ad basically says the consumers are from high class. Because of the luxurious wraps, consumers can even get the illusion that the price is cheaper than they expected. I think the marketing, which targets the want for being part of the admired society, works well.
ReplyDeleteEvery time I eat chocolate I feel as though im in a different era of time, it gives off such a luxurious feel. The way it smoothly rolls down your throat,I think chocolate has always been associated with the upper class. Think back to medieval times, chocolate was always a treat of the nobles and royalty. You never see the peasants devouring chocolate or making chocolate desserts. I like how chocolate can give you that superior feeling. Some chocolate is very expensive and makes you feel debonair to even eat. Its really funny how people associate chocolate with class and wealth. Sometimes chocolate can be very inviting and almost sexual which gives it a whole other feel. You never really know what your chocolate experience will be like until you unwrap that first delicious treat. Wether is be hersey's or the expensive German stuff chocolate always gives you a feeling of luxury and decadence.
ReplyDelete