The ''Activia" Challenge

Remember Dannon's Activia Yogurt commercial, featuring Jamie Lee Curtis? I recently saw the commercial coming back on television. I am pretty sure that almost every single living human being on this planet has at least tried a dairy product call ''yogurt''. And I am sure that when ask what kind of health benefits do yogurt have, most people can answer right off the bat that it contains calcium and protein and helps to reduce lactose-intolerant, and helps regulate digestive system to prevent diarrhea. Other brands like Yoplait and Stonyfield Farm do not point out on their commercials that ''it helps regulate your digestive system in two weeks if you consume it every day." and "clinically proven to build up your immune system."

Not only does Activia claims that its yogurt will ease your digestive system unlike any other brand, but its main source of target is on women. Notice the illustration of a woman's stomach, with the arrow pointing down? It suggests not only will the product helps ease digestive problems, but also slim you down. And that curve line at the waist area is what all women want to shoot for-- "Yes, I want a slim waist and a flat tummy so I can actually fit into the size of my number four jeans and go to the beach without having to hide the fats in my stomach."

By indicating "clinically proven to regulate your digestive system in two weeks", consumers will no longer have to buy stomach reliving products like Tums and Pepto-Bismol-- because Activia yogurt not only cures the irregularity like two other brands above, the yogurt itself is healthy for you. Therefore, would you rather buy a product that offers only one benefit, or two-in-one benefit? Most people will definitely choose the second option. But, just in case they do not, they will at least have some degree of curiosity and buy the yogurt to try it out for two weeks.

I find Dannon's Activia commercial ridiculously funny, because we all know that yogurt have special probotics that helps build our immune system. But it is their job, for food companies, to invent something creative on their brand new product, launch it on commercial in order to have the viewer's attention into purchasing it. Their goal is to outdo other companies selling the same product by making their own more not only extravagant in appearance, but promising good health benefits in return because these days, many strive to eat healthy. And what is not considering as healthy food besides fruits, vegetables, and grain? Yogurt. It comes in many shapes and sizes and form; you can either drink it from a bottle, or eat it with a spoon. Nowadays there are even yogurt chips-- small bite size chips that are shape like white chocolate chips. Oh, and they can be sprinkled on ''frozen'' yogurt. Yogurt is everywhere.

I believe that Dannon's Activia commercial is just like any other ''weight loss'' commercials, promoting that their yogurt will slim down your tummy fat-- and the "help ease irregularity" is just an understatement. Similar to the Jenny Craig and the NutriSystem, it will help you lose weight. But unlike those two, you don't have to pay much for it. Simply go to the dairy section in a grocery store, pay less than twenty-dollars for a pack of Acvitia yogurt, and you are good to go~ No vigorous exercising needed~!

I think it is quite a disappointment that eating yogurt is no longer for an afternoon dessert enjoyment.

<-- This image probably even have some sexual preferences to it.